Sunday, January 26, 2020

The Advantages And Disadvantages Of Email English Language Essay

The Advantages And Disadvantages Of Email English Language Essay Email or electronic mail or e-mail digital messages from an author to one or more recipient Now a days it had become a basic source of communication whether personal, professional or socially. It is a common way by which now everyone communicates. E-mail is a system of creating, sending and storing textual data in digital form over a network. Earlier, the e-mail system was based on Simple Mail Transfer Protocol (SMTP) mechanism, a protocol used in sending the e-mails from one server to another. Todays e-mail technology uses the store-and-forward model. In this model, the users sends and receives information on their own computer terminal. However, the computer is used only for connecting to the e-mail architecture. The creation, transmission and storage of e-mail takes place, only when the connection with this e-mail architecture is established. E-mail is one of the many technological developments that has influenced our lives. It has changed the medium of communication. So, it becomes necessary for us to check out the benefits and harmful effects of this popular tool used on the Internet. Advantages of Email The benefits of e-mail are huge in number. Easy to use Speed Advertising tool: Many individuals and companies are using e-mails to advertise their products, services, etc. Disadvantages of Email The e-mails, though beneficial in our day-to-day life, has got its own drawbacks that are off late coming to the fore. Viruses Spam Hacking Crowded inbox It can also know as netiquette i.e network etiquette. Today, business emails have become a routine in the work schedule. Writing business emails is not difficult but it is highly important to follow the email etiquette rules so that your email conveys the necessary information without any misunderstanding. Applying the basic etiquette to your emails will make your message professional and sincere. Remember, the business mails are different from your casual mails or forwards. The business emails should be precise, crisp and to the point, and easily understandable by the recipient. A badly written email may hamper not only the image of the individual sending it but also of the organization he belongs to. Here are some email etiquette rules to help you write a decent and professional email. BASIC GUIDELINES TO FOLLOW WHILE Emailing Rules of Email Etiquette Subject: The subject must be meaningful and relevant to the body text. The subject should easily tell the receiver what the email is about. Also, dont use URGENT/IMPORTANT in the subject line or even in the body text. Use it only if its really very urgent or important. Same rule applies to the high priority option. If you use the option repeatedly, after a while people will start ignoring your mails. Be Precise: Before you start writing the mail, consider the reason for sending it. Jot down the points to be covered in the mail. Now, be concise and to the point while you write the mail and at the same time, make sure you dont miss any point. Follow the same rule for the subject line, dont make it too long. Long emails, filled with unnecessary information can be irritating and the reader may leave it in between. Avoid Long Sentences: A sentence should be not more than 20 words. This will ensure better, easy and quick understanding of what you want to communicate. Language: Use right spellings, punctuations and grammar. Wrong use of these may not only affect the understanding of the receiver, as to what you want to communicate, but might also give a bad impression about your company. Use the spell check option, if available, and proofread it manually as well. Also, avoid using passive voice. All Caps: Never write the email text in CAPITALS. Doing so means that you are SHOUTING. This can lead to annoyance and unwanted responses or a flame mail too. Abbreviations and Emoticons: Use only globally recognized abbreviations. Use of casual abbreviations like LOL (laugh out loud) or BTW (by the way) is not appropriate in business emails. Similarly, avoid emoticons like the smiley :-). Formatting: While formatting the emails, be very careful. Remember, you want to have a simple looking email not an attractive one. Avoid unnecessary use of colored fonts, highlights, various font styles and sizes, bold, italics and underline options. If you use the color or highlight options, make sure that the text is easily visible. Layout: The layout and structure of the email is very important, especially when you have written a long mail. Make proper paragraphs according to the things to be discussed or communicated. Keep the paragraphs short and keep a blank line between each paragraph. If you write point-wise, number the points. This system will help the receiver while replying about disagreement or changes in a particular point. Attachments: Take utmost care that any unnecessary file or image has not been attached by you. Also, if you need to attach one, make sure it is the right one and you are not attaching something else in a hurry. Confirm whether the file and image format can be viewed at the receivers end. Try to compress attachments and do not send large attachments; that may lead to a problem at the receivers system. Signature: Email signatures can be funny or interesting quotations, your name with your designation, company name, address, contact details, etc., but they must be brief and not more than five lines. Extra long signature lines take up more space than the message itself and seem to be irritating. Include Disclaimers: Make sure that you include all the business disclaimers recommended by your company. If you don t include one, it can land you or your company into legal problems. Emails are Not For: Remember that your official email account should not be used for any personal communication. Also, dont use it to communicate confidential information and never include racially and sexually discriminating jokes or comments. Dont forward emails containing such language or hoax emails, spam emails and chain emails. You and your company might land in unnecessary trouble. Just delete them. Replying to Emails If you are replying to an email, you have to follow all the business email etiquette rules mentioned above. Some added points too need to be considered while doing so. Read Before You Hit Send: Though you are confident about your language and feel you have followed all the email etiquette rules, minute mistakes can still remain in your email. So, read the email once again before you hit the send button. Check whether you have attached the files required and also mentioned about them. Following the email etiquette rules will help you to send an effective message. It ensures that no misunderstandings and mistakes are created that may result into inappropriate comments for you. A simple mistake might lead to a big problem in email communication. So, always check and recheck, be sure and only then hit the send button. Why do you need email etiquette? A company needs to implement etiquette rules for the following three reasons: Professionalism: by using proper email language your company will convey a professional image. Efficiency: emails that get to the point are much more effective than poorly worded emails. Protection from liability: employee awareness of email risks will protect your company from costly law suits The language and presentation of your emails gives the reader a very strong impression of your professionalism and general abilities. There are certain rules which are to be applicable while writing email. As said first impression is the last impression therefore the subject line which majorly reflects the theme or content should be simple, concise and directly related to the content. Try not to use the cc: field unless the recipient in the cc: field knows why they are receiving a copy of the message. Focusing on the content of the email the writer must carefully choose their words to avoid giving the wrong impression or offending the reader. The recipient should be addressed by the appropriate titles. The user should not use slang terms, abbreviations, excessive ellipses, or write in all capitals or lowercase letters. Proper use of grammar and sentence structure is indicative of intelligence and professionalism. Think before Sending The proverb look before you leap should be remembered over here (look before your email leaps to the recipients inbox!). Check the content thoroughly, the attachments and the recipients address before sending the email. Anything incorrect could result in problems to both the parties. Format a standard à ¢Ã¢â€š ¬Ã‹Å"signatureà ¢Ã¢â€š ¬Ã¢â€ž ¢ for emails which includes: full name, title, department, telephone numbers and e-mail address. Emails demand a prompt response. Reply to e-mails within 24 hours. An email reply must answer all questions. Do not attach unnecessary files. large attachments can annoy customers and even bring down their e-mail system Basically, you must keep in mind that there is a human being at the other end of your email messages. Remember to use the same manners as if you were talking to them in person. For most conversations, you will keep your messages short and to the point too, as it is common for persons eyes to get tired from looking at a computer screen.

Saturday, January 18, 2020

Earth and Planet Essay

God create our planet earth for us to have a home so we have to take care of our planet because God gave it to us and if we don’t take care of our planet someday our planet earth will be destroy or it will be gone. We have to protect our nature specially the trees because if we don’t protect our nature and if we cut down all the trees we will experience stronger floods and typhoon that will destroy our planet. We can save our planet earth by simply throwing your garbage in the right place not in the river or in the streets. If we throw our garbage in the river it will be stock and if there is a typhoon the flood will go higher than we expected because of the garbage that is stock in the river so we have to practice our selves not throwing garbage anywhere but in the right place only. For me it’s very important to protect our planet because God entrusted the planet earth to us so we have to protect it and love it. We can save our planet by stopping the mining company’s because if the mining in the earth continues someday the mountains in the earth will destroy and will cause a flashflood that people will be getting hurt or die. So if we want to live longer in this earth we have to protect our planet and save it before it’s too late.

Friday, January 10, 2020

The Effect of Marketing on Individual’s Buying Decisions’

‘The effect of marketing on individual’s buying decisions’ Research There are various factors that companies must consider when they research a customer’s buying behavior. These include the customer’s personality, gender, self-concept and their state of life. Self Concept: By tailoring their marketing strategy to give the message that a product or service will improve our lives, customers believe that they are bettering themselves by buying these products.The Army’s â€Å"Be All That You Can Be† slogan is a good example of this: by joining the army, you will become a better version of yourself. Gender: Men and women shop differently. One study by Resource Interactive, a technology research firm, found that when shopping online, men prefer sites with lots of pictures of products; women prefer to see products online in lifestyle context—say, a lamp in a living room. Women are also twice as likely as men to use viewing tools such as the zoom and rotate buttons and links that allow them to change the color of products.Consumer’s age and state of life: As we grow older, we change our ideas about what we want and need to buy. Companies are cleverly able to market in a way that can target different age groups and offer a product or service that will make these different groups think they need them. Methodology The aim of the research is to investigate the effect of sales promotions on individual’s buying decisions. More specifically, this approach will compare male and females aged between 20 and 25, and try to find out what influences and impacts their buying decisions.Thomas (2009) indicates that a reliable and effective method when collecting data is a significant element of the research; both qualitative and quantitative methods would be used for continuing this research. This research will choose a focus group as the main method for our study. A focus group is a form of qualitative research used to form a discussion with people and get information from them (Thomas, 2009).In addition, Throupe (2011) indicates that a focus group is seen as an important tool for acquiring feedback and regarding new products in marketing. According to Bell (2005), reliability and validity are the two important elements of choosing research method. Thus, by forming our focus group, we hope to effectively obtain significant, integrated and in-depth information from our interviewees (Saunders et al, 2003). The interview is conducted in an unstructured and natural way where respondents are free to give views from any aspect.Focus groups allow interviewers to study people in a more natural setting than a one-to-one interview. In combination with participant observation, they can be used for gaining access to various cultural and social groups, selecting sites to study, sampling of such sites, and raising unexpected issues for exploration. Their main advantage is their fairly low cost compared to s urveys, as one can get results relatively quickly and increase the sample size of a report by talking with several people at once.Within our focus group all participants will be asked five questions. The questions are mainly open-ended questions in order to get more extensive and developmental answers (Saunders et al, 2003). Followed the five questions, we will discuss further depending on how each interviewee responds. Each question will relate to the interviewees’ own experiences about shopping and whether sales promotions or discounts effect their decisions. Each individual interview will run for 10 to 20 minutes.This research will take place in the Learning Resource Centre in the University of Hertfordshire De Havilland campus. Before the interviews, the question papers and recording papers will be prepared. Before we form our focus group, it is important to consider various aspects that companies focus on when forming their marketing campaigns: Interview Questions: 1. Wh at type of marketing do you notice the most? 2. What do you think is the best marketing method that companies use to keep customers buying? . Which of these marketing methods do you think applies the most to our age group? 4. Why do you think our age group is a good target for these marketing methods? 5. Do you think that marketing makes you spend more, less or the same amount as you normally would? Findings After the group discussions, the majority of people we spoke to agreed that the main thing that would make them buy something would be a sale, promotion or some sort of loyalty programme.Dowling and Uncles (1997) ask ‘do these programs really create extra loyalty over that which is driven by the relative value of the product/service, do they encourage customers to spend more, or do they merely bribe a customer to repeat buy? ’ Our focus group recognized the tricks of these loyalty schemes and special discounts. One young woman explained that she received an email fr om a clothing retailer, offering a pair of shoes for a ‘special discounted price’ and though she knew she had no money, she bought them anyway because she was made to believe she was getting a good deal.Patrick Spenner addresses the reason that many customers follow or ‘like’ companies on social media sites, stating, â€Å"the top reason customers follow a brand†¦[is] to get discounts† (Spenner, 2012). With our focus group, we also considered the various environmental factors that may have an effect on the way we buy. Due to the recession and the fact that we are mainly low-income students, we jump at the chance to save money, even though we may not actually be saving as much as we think.Tim Ambler says that ‘price promotions are the brand equivalent of heroin: easy to get into but hard to get out of. Once the brand and its customers are addicted to the short-term high of a price cut it is hard to wean them away to real brand building† (Ambler, 1999). By continually offering us discounts and special offers, we are tricked into thinking that we are saving money, when in reality we are probably spending just as much as we would normally. Because the items we buy are discounted, we can ‘justify’ buying more, which means spending more. ConclusionThrough our focus group discussion, we found that most young individuals, male and female, aged between 20 and 25 are more tempted to buy when they are presented with some sort of promotion, discount or loyalty scheme from a company. Through studying the age, personalities and stage of life of their customers, companies can tailor which marketing strategy will get the most customers buying. In this case, by making customers feel as though they are saving money and ‘in on a great deal’, companies can build loyalty with their customers that ensure they come back to buy time and time again.

Thursday, January 2, 2020

The Statue of Liberty Enlightening the World - 1417 Words

Annotations for: The Statue of Liberty: 1. The Statue of Liberty Enlightening the World: was a gift of friendship from the people of France to the United States and is recognized as a universal symbol of freedom and democracy. 2. â€Å"Treaty of Peace at Versailles†: refers to The Peace of Paris (1783), a set of treaties which ended the American Revolutionary War. In September 1783, King George III of Great Britain signed a treaty in Paris with the United States known as the Treaty of Paris (1783) and two treaties at Versailles with King Louis XVI of France and King Charles III of Spain known as the Treaties of Versailles (1783). 3. Lafayette: During the American Revolution, French military man Marquis de La Fayette served under George Washington as a Major General in the Continental Army. The first article that I examined from Harper’s Weekly was titled â€Å"The Statue of Liberty.† The Statue of Liberty was a gift to the United States from the people of France. â€Å"In the early 1880s, French citizens raised money to present to the United States Liberty Enlightening the World, the immense sculpture by Frederic-Auguste Bartholdi†. (Edwards 90.) It is important to note that gift was not from the French government. It was a gesture of friendship from its citizens and I feel symbolized the stature, in France’s eyes, that America had achieved in the world during the Gilded Age. The Harper’s article discusses the dedication on October 28, 1886 of the statue of â€Å"Liberty EnlighteningShow MoreRelatedThe Flag : The Stars And Stripes, American Flag, By Yasmin Sabina Khan859 Words   |  4 Pagesthat specify objects that represent beliefs, values, or tradition that make that country unique. As the United States of America has many such as, Statue of Liberty and the American Flag. 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